In the following video, Dr Fong Yong, a Content Maximiser client shares how he grew his new patients’ number by 25% and 30% in revenue in FY19/20 compared to FY 18/19 with 5 weeks closure during a global pandemic. But instead of me telling you about it here, why don’t you watch the video to hear Dr Fong explaining our process in working together in his own words…

Who is the client?

Dental House Group was found by Dr Fong Yong in 2013 in Sunbury, Victoria. Since then, he has opened his second practice in Bacchus Marsh, Victoria in 2017. His third practice will be opening in October 2020 in New Gisborne, whilst his fourth practice will be opening in Melton in 2021.

Dental House Group is a full-service general dental practice focusing on restorative and family dental, and now also expanded into Cosmetic Dentistry.

 

What challenges did they have?

Dental House Group has been very successful in growing their practices with internal marketing. However, they had very minimal new patients from any of the marketing channels they have attempted, including the Search Engine, Cinema Advertising and Social Media.

They felt their marketing was fragmented and ineffective, and they wanted to grow their new patient base beyond referrals and word-of-mouth.

 

What did we do for them?

Our first step was a Business Acceleration strategy to identify where they were, where they wanted to go, and what was missing, as well as their local competitors. Once we identified the gap, we mapped out a strategy that was customised for them in their target market to bridge the gap, and get them to their goal in a holistic manner.

Next, we rebuilt their website to increase the time people spend on site with more engaging content, and as well as implementing multiple funnels to drive their visitors to various conversions.

After the site has gone live, we turned on multiple traffic channels, including Search Engine, Google Ads, Facebook Ads, as well as different social media content marketing such as Facebook, Instagram and Google My Business to keep their brand in front of their local community consistently.

Finally, we have also implemented a lead nurturing system with a Customer Relationship Management System for their internal staff so no leads and enquiries get forgotten, and will always be followed up to book into a consultation.