5 Reasons Why You Are Not Getting More Leads

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Why aren’t I getting more leads?

Hi, Liza here from Content Maximiser. I was talking to Dr Tom from the Northern Beaches here in Sydney the other day, and he said to me, “Liza, I’m not getting enough leads. Why is that?” So I thought I’ll make a video sharing with you the five reasons why you’re not getting the conversions that you want.

Offer Issue

The first issue is the offer issue. Is what you’re offering something that your target market actually wants, right? So if you put an offer out there, what’s really common among our clients is they like to do our free Invisalign consults, for example. But if it’s not something that your target market wants, then obviously your conversion is going to be minimal. So the first issue that you want to look at is the offer issue.

Articulation Issue

The second issue that impacts your conversion and how many leads you get is the articulation issue. So maybe what you offer is something that your target market wants, but the thing is that you’re not articulating it well. So how you will solve this is, number one, use of direct response copywriter. Very often, we are not writers, we’re not professional writers, so the choice of words and the way that how you articulate and communicate is really, really critical.

You want your readers when they read your content or when they watch your video that they feel like you understand them and you understand their problem. They say that if you understand their problem then naturally they think that you can solve their problem as well. So you want to get a direct response copywriter to help you articulate what you’ve got to offer. The other thing is that you want to minimize the use of jargons and technical language. You want to make it as layman’s term as possible so that it is relatable.

The other issue when it comes to articulation is actually the choice of two simple words. The first one is, how often do you use the word “I” and “we” versus “you”. So if you keep writing about “I” and “we”, you keep talking about yourself, and that’s not relatable to your reader and your prospective clients.

So what you want to do is that you want to use the word “you” as often as you can, and a really great way to do it is just print out your page, get a green highlighter and a red highlighter, and with a red highlight is every time you see the word “I” and “we”, and use the green highlighter when you see the word “you”. So then you can look at the page, do you get more red or do you get more green? So you want to use the word “you” more often.

Targeting Issue

The third issue that impacts your conversion is your targeting issue. So I’ll give you an example. We’ve got one client who is of an ethnic background, and so on their website, they have got a button in a different language, because they want to appeal to patients that are of the same ethnicity as they are. But the problem is that when we went deeper into the research and looked at the demographics, 90% of the people who live around them is not from that ethnicity. So what ended up happening is that 95% of the people who went to the website don’t convert because they don’t feel the similarity, they felt more of a difference. And so by removing that button, it dramatically increased the conversion rate.

So you want to make sure that you are targeting your audience correctly. So that is just something that you do on the website, but in addition how you drive traffic. So whether it is through Facebook, through Instagram, from YouTube, from Google, you want to drive traffic to your website that is relevant to what you’ve got to offer.

So, for example, if most of your demographic are younger professionals and you’re trying to promote implants, it might not be able to fit because they’re at a different age. Right? So you want to pay attention to your target audience and make sure that your target audience matches what you’ve got to offer.

Design or Technical Issue

The next issue that can impact your conversion is the design and technical issue. So what I mean by that is that when someone goes to your website, maybe on mobile, they have got a terrible experience. Things are too big, you can’t see things properly, things get cut off, or the website is loading too slow. So that could impact your conversion.

Another example of design issue is not utilizing conversion principle in the design such as visual hierarchy to guide the person’s eyes to lead them to where you want them to click, and everything camouflaged, everything is in alignment with your brand colour, which might look beautiful, but it could have a negative impact to conversion. So you’ll want to pay attention to the design and the technical elements of your website and see whether that can hinder your conversion.

Traffic Issue

And the fifth reason why your conversion could be low is that you simply don’t have enough traffic that goes to your website. So maybe all your website is ready, you’ve got your funnels in place, it loads fast, you articulate things really well, but you simply don’t have enough traffic. So in that case, it’s quite simple. All you need to do is turn on relevant traffic, whether it’s through paid advertising or through organic. Ideally, you want to do both. And that can start getting things moving for you.

So if you’re not getting as much conversion as you want, like I said, it could be one of these five things. It could be an offer issue. It could be an articulation issue. It could be a targeting issue. It could be a page design or technical issue. Or it could be a traffic issue.

So I hope this is useful to help you determine why you’re not getting as many conversions as you want. And if you need help with these then we’d love to help. All you need to do is, click the button below, fill in the enquiry form at the bottom part of this page, or direct message us on social media and we’ll reach out and have a chat and see whether we’re a good fit for each other. I look forward to seeing you in the next video. Cheers!


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