Why aren’t I getting more leads?

The first issue is the offer issue. Is what you’re offering something that your target market actually wants, right? So if you put an offer out there, what’s really common among our clients is they like to do our free Invisalign consults, for example. But if it’s not something that your target market wants, then obviously your conversion is going to be minimal. So the first issue that you want to look at is the offer issue.

The second issue that impacts your conversion and how many leads you get is the articulation issue. So maybe what you offer is something that your target market wants, but the thing is that you’re not articulating it well. So how you will solve this is, number one, use of direct response copywriter. Very often, we are not writers, we’re not professional writers, so the choice of words and the way that how you articulate and communicate is really, really critical.

You want your readers when they read your content or when they watch your video that they feel like you understand them and you understand their problem. They say that if you understand their problem then naturally they think that you can solve their problem as well. So you want to get a direct response copywriter to help you articulate what you’ve got to offer. The other thing is that you want to minimize the use of jargons and technical language. You want to make it as layman’s term as possible so that it is relatable.

The other issue when it comes to articulation is actually the choice of two simple words. The first one is, how often do you use the word “I” and “we” versus “you”. So if you keep writing about “I” and “we”, you keep talking about yourself, and that’s not relatable to your reader and your prospective clients.

So what you want to do is that you want to use the word “you” as often as you can, and a really great way to do it is just print out your page, get a green highlighter and a red highlighter, and with a red highlight is every time you see the word “I” and “we”, and use the green highlighter when you see the word “you”. So then you can look at the page, do you get more red or do you get more green? So you want to use the word “you” more often.

So you want to make sure that you are targeting your audience correctly. So that is just something that you do on the website, but in addition how you drive traffic. So whether it is through Facebook, through Instagram, from YouTube, from Google, you want to drive traffic to your website that is relevant to what you’ve got to offer.

So, for example, if most of your demographic are younger professionals and you’re trying to promote implants, it might not be able to fit because they’re at a different age. Right? So you want to pay attention to your target audience and make sure that your target audience matches what you’ve got to offer.

The next issue that can impact your conversion is the design and technical issue. So what I mean by that is that when someone goes to your website, maybe on mobile, they have got a terrible experience. Things are too big, you can’t see things properly, things get cut off, or the website is loading too slow. So that could impact your conversion.

Another example of design issue is not utilizing conversion principle in the design such as visual hierarchy to guide the person’s eyes to lead them to where you want them to click, and everything camouflaged, everything is in alignment with your brand colour, which might look beautiful, but it could have a negative impact to conversion. So you’ll want to pay attention to the design and the technical elements of your website and see whether that can hinder your conversion.

And the fifth reason why your conversion could be low is that you simply don’t have enough traffic that goes to your website. So maybe all your website is ready, you’ve got your funnels in place, it loads fast, you articulate things really well, but you simply don’t have enough traffic. So in that case, it’s quite simple. All you need to do is turn on relevant traffic, whether it’s through paid advertising or through organic. Ideally, you want to do both. And that can start getting things moving for you.